In 2025, the Data & Insights Network will present the best sessions from the 7th Data & Analytics Congress as exclusive webinars. Be inspired by leading experts and discover everything about data science implementation, creating business value with data, and building successful data teams.
In this session, Stefan Oglesby (CEO of Data IQ AG) will discuss: How to leverage genAI for increasing the strategic relevance of qual
Generative AI will augment the strategic importance and the added value of qualitative research in both marketing and NPD. The lecture will analyse three aspects of genAI in qual: First, what will be replaced by genAI, second, what are completely new ways of providing qual insights, and third, what will still be up to the human brain. The presentation will be based on a real use case of improving the loyalty of health insurance customers via qualitative insights.
Register Now! Participation is free for members of the Data & Insights Network. Not a member yet? Contact Gino@dinetwork.nl to join.