Bloody or Virgin Mary? A cultural view of the zero-alcohol movement I ENG

Alcohol-free drinks are booming. Once upon a time that was very different (remember Buckler?). What happened? The cultural undercurrents have changed

Some of the world’s most successful brands use Semiotics for cultural insight. Through decoding signs and symbols, Semiotics creates a strategic blueprint for understanding brands in their cultural context. Part art, part science, it offers the power of foresight through its focus on emerging codes and narratives.

Webinar will be given by Kees van Duyn (Co-founder, Semiocentral) and Rob Drent (Co-founder, Semiocentral). Rob and Kees have been around in the local and international insight world for 25 years. 

Register now for free!