Passive measurement of listening sparks radio industry in The Netherlands

In 2023, the radio industry in the Netherlands changed the currency for audio audience measurement from diary measurement to passive electronic measurement. This was a big innovation in how listening is measured. But innovation also meant a big change in the results. Irena Petric (Ipsos I&O) and Patricia Sonius (NMO) will reveal the innovative method of how listening is measured, but also show cases of how this was turned in a commercial success for the market.

Webinar door Irena Petric (Audience measurement lead, Ipsos I&O) and Patricia Sonius (Research director, NMO) won the prestigious Tony Twyman award at ASI conference 2023 in Nice with this presentation. NMO

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