In 2023, the radio industry in the Netherlands changed the currency for audio audience measurement from diary measurement to passive electronic measurement. This was a big innovation in how listening is measured. But innovation also meant a big change in the results. Irena Petric (Ipsos I&O) and Patricia Sonius (NMO) will reveal the innovative method of how listening is measured, but also show cases of how this was turned in a commercial success for the market.
Webinar door Irena Petric (Audience measurement lead, Ipsos I&O) and Patricia Sonius (Research director, NMO) won the prestigious Tony Twyman award at ASI conference 2023 in Nice with this presentation. NMO
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