In 2025, the Data & Insights Network will present the best sessions from the 7th Data & Analytics Congress as exclusive webinars. Be inspired by leading experts and discover everything about data science implementation, creating business value with data, and building successful data teams.
In this session, Jens Scheerlinck (Data Solutions Architect at Multilminds) will discuss: The North Star of Data Strategy: Driving Real Results.
Discover how a North Star Metric can revolutionize your data strategy and drive
tangible results. Learn how Dechra Pharmaceuticals, guided by MultiMinds, aligned IT and marketing to create a unified, data-driven approach that enhances customer engagement. Explore how effective data governance and a solid customer data architecture laid the foundation for their transformation into a more marketing-driven organization.
Key Learnings
- North Star Metric in Action: Understand how a clear, central metric drives a
cohesive and effective data strategy that delivers results. - Bridging IT and Marketing: Learn how aligning these departments unlocks
the full potential of your data to achieve organizational goals. - Building a Data Foundation: See the critical role of data governance and
customer data architecture in creating a scalable, results-driven strategy.
Meet the Speaker: Jens Scheerlinck
Jens Scheerlinck is a dynamic expert from MultiMinds, a leading data analytics firm focused on enhancing customer experiences through data. Combining a clear, no-nonsense approach with in-depth analysis, Jens helps organizations maximize the value of their data. Passionate about exploring new technologies, he critically assesses how innovations like AI and Web3 fit into robust data strategies, transforming digital marketing for modern businesses.
Register Now! Participation is free for members of the Data & Insights Network. Not a member yet? Contact Gino@dinetwork.nl to join.