Qualitative research is valuable, but working with interview data, open-ended responses, and conversational text takes time. AI can change that, if you know how to use it well.
This hands-on training gives you the practical AI literacy you need as a qualitative researcher. We will spend most of the day experimenting with tools, comparing results, and building intuition about what AI can and cannot do, and why that matters for your work.
Inhoud
AI Literacy through Practice
How do large language models actually work, and why do they sometimes surprise you? Through short exercises with different AI tools, you will experience the key principles firsthand — including why the same question can produce different answers, and why that has implications for your research. We will also discuss data privacy and security: what is and is not allowed?
Prompting for Research Purposes
What makes a prompt effective, and how do you stay in control of the output? You will practice formulating instructions that reflect your analytical intent rather than leaving the interpretation to the model.
AI in Interviews and Data Collection
When does AI add value in the interview process, and when does it fall short? You will explore AI interviewing from both sides — as participant and as designer — and discuss the implications for your work together.
Analysing Conversational Data with AI
We start by collecting what you are doing already, and then work through one example workflow together — drawing on the AI literacy we built during the day.
Participants are required to bring their own laptop.
If it turns out that there are no English-speaking participants, the language will be changed to Dutch.
Docent
Susanne Friese
Expert in qualitative data analysis with over 30 years of experience and a thought-leader in AI-assisted analysis methods. Developer of QInsights, a tool built around human–AI co-analysis. Known for her workshops, books, podcasts and research on the future of qualitative analysis beyond traditional coding.rnHer sessions combine theory, hands-on exercises and live demonstrations in a fast-paced format with plenty of room for reflection on quality and ethics.
Praktische informatie
- Level
- Level B and C – Experience in qualitative research
- Includes
- Course materials, temporary tool access, certificate, coffee/tea and lunch
- Fee
- VIP Members of D&IN, VSO, or VBO: €595 excl. VAT
Non members: €795 excl. VAT