Data & Analytics Congres 2025

Keynote
Subtheme: GenAI for Analytics
Language: English

VodafoneZiggo’s AgentAssist program supports thousands of customer service employees through generative AI. What started as a pilot has evolved into a structural transformation of how customer interaction is handled. In this session, VodafoneZiggo shares how GenAI has helped improve efficiency, accelerate value delivery, and increase customer satisfaction. Practical insights will show how GenAI solutions were successfully implemented and embedded in daily operations.

Speakers:
Rogier leads the AgentAssist program at VodafoneZiggo.

Hein is responsible for the AI strategy and oversees the deployment of secure, scalable AI innovation.

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Data Engineering & Science
Subtheme: Machine Learning development life cycle
Voertaal: Nederlands

Spoorcast is een start-up die zich richt op het voorspellen van grondstofprijzen in de FMCG-sector. In deze sessie nemen de sprekers je mee door het hele proces van idee tot werkend platform. Ze laten zien hoe data engineering en machine learning worden gecombineerd om tijdreeksvoorspellingen te realiseren. Aan de hand van de fasen van de ML life cycle tonen ze hoe vanuit een businessbehoefte kan worden gewerkt aan een schaalbaar systeem dat privacyvriendelijk blijft. Je krijgt inzicht in de afwegingen, uitdagingen en oplossingen die komen kijken bij het bouwen van een effectieve en productierijpe forecasting-oplossing.

Sprekers:
Jari Martin is MSc Marketing Analytics and Data Science (MADS) en richt zich bij Cytochrome forecasting (Social Listening/Data Engineering/ML) binnen EFMI.
Jelte Bottema is MSc Theoretische Natuurkunde, met een PhD in Astrofysica en co-founder van Spoorcast.

Track: Business Analytics
Subthema: Privacy-enhancing technologies (PETs)
Voertaal: Nederlands

Het UWV verkent de inzet van synthetische data als oplossing voor het tekort aan geschikte en privacyveilige testdata. In een recente pilot worden realistische datasets gegenereerd die de statistische eigenschappen van echte data behouden, zonder echte persoonsgegevens te gebruiken. De sessie richt zich op een complex scenario met dubbele tijdslijnen, dat in veel praktijksituaties voorkomt. Deze aanpak maakt het mogelijk om realistische tests uit te voeren zonder risico op datalekken, en helpt bij het verbeteren van testprocessen binnen grote publieke organisaties.

Track: Data & Strategy

How do you move from a well-defined data strategy to actual implementation in a complex organization like Schiphol? In this session, Rockfeather and Schiphol share their collaborative approach to translating strategic ambitions into concrete projects, roles, and data-driven decision-making. A compelling real-world case about building data maturity, fostering adoption, and creating lasting impact with data.

Track: Demo & Tooling

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Data Engineering & Science

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Business Analytics
Subtheme: Transforming Data into Strategic Decisions
Language: English

In this session, Philips shares how it is building a global analytics ecosystem that turns fragmented data into actionable insights. Going beyond dashboards, the session explores how to embed analytics directly into commercial decision-making through aligned processes, user adoption, and scalable solutions. Real-world examples from Philips’ transformation show how to connect data, governance and strategy to deliver measurable business impact—across functions, markets, and teams.

Speaker:
Satyam Arora is Global Head of Analytics at Philips Personal Health. With over 18 years of experience in finance and analytics, he leads global initiatives that embed data-driven decision-making across the commercial organization. A CFA charterholder, Satyam combines financial expertise with a practical, people-centered approach to analytics leadership.

Track: Data & Strategy
Subtheme: –
Language: English

At Beeld & Geluid, a major transformation is underway. ‘De Schatkamer’ (The Treasure Chamber) is a new platform launching in 2026 that will allow the Dutch public to explore and stream iconic media moments from the largest audiovisual archive in the Netherlands. This session offers a behind-the-scenes look at the technical and strategic decisions driving the project. From rights management and metadata structuring to developing user personas and curating content, the team will share how they are reimagining a professional archive into a meaningful and accessible public experience.

Track: Demo & Tooling

Databricks showcases how their platform is used in healthcare and medical research to bring all relevant data together — from patient records to imaging — and make it actionable with AI. This session demonstrates how real-world applications of generative AI and analytics help improve diagnoses, accelerate research, and enable collaboration between hospitals and research institutions.

With accessible tools and secure data infrastructure, even non-technical users can unlock insights. A practical and inspiring look at how AI supports better decisions in the healthcare domain.

Track: Data Engineering & Science
Language: English

The effectiveness of advertising has been declining over the past decades, and one potential explanation is a drop in advertising creativity. This session presents a machine learning-based method to systematically measure creative distinctiveness in advertisements. Using tools like Vision Transformers (ViT), the researchers developed a scalable and automated approach to assess creative dimensions in over 9,000 Dutch print ads from the automotive sector. The findings show that these AI-derived measures correlate strongly with human judgments and reveal a clear decline in advertising creativity over time.

The session provides insights into how creative variation affects ad effectiveness, offering advertisers a new, data-driven way to evaluate and improve their campaigns. This study demonstrates how AI and ML can supplement or even replace traditional survey-based methods in marketing research.

Speaker:
Evert de Haan is associate professor of marketing at the University of Groningen. His research focuses on digital marketing, data analytics, and customer relationship management, with a particular interest in advertising effectiveness and unstructured data analysis.

Track: Business Analytics

Discover how Multiminds integrated customer data platforms, data warehousing and AI to deliver more relevant segmentation and a better customer experience.

Track: Data & Strategy

As AI becomes more embedded in business processes, data ownership, lifecycle management, and ethical use become critical. In this session, DAMA explores how organizations can take control of their data — from initial use to reuse — while navigating complex questions around AI-generated content, governance and accountability.

What does it mean to “own” your data in an AI-driven world? And how do you ensure responsible data practices when reusing data across tools, departments, or even automated systems?

A must-attend session for anyone dealing with data governance, compliance or AI implementation.

Track: Demo & Tooling

In this visionary session, Greg Burke (CEO of Tellet) explores the convergence of qualitative and quantitative research—and the future of AI-moderated conversations. Discover how Tellet’s platform enables researchers, consultants and brands to collect deep human insights at scale, by transforming structured surveys into dynamic AI-led interviews. Learn how conversational AI is reshaping the way we understand people, decisions and behavior.

Track: Data Engineering & Science
Subtheme: –
Language: English

Extended reality (XR) technologies are becoming an integral part of police training in the Netherlands. In this session, the Dutch Police will demonstrate how data and AI are increasingly shaping the way VR is used in learning environments. From realistic interactions with AI-driven virtual characters to the application of learning analytics and dashboards, this talk explores how XR tools are being tested and developed to make training more immersive, measurable, and effective. The speakers will also reflect on the opportunities and risks of using AI in VR, and on the challenges in building frameworks for interpreting and feeding back data to learners in meaningful ways.

Speakers:
Roxy van de Langkruis is project manager for Extended Reality at the Dutch National Police and co-founder of the XR project team. She focuses on embedding XR innovations into complex organizational structures through a research-driven design approach.

Tim Theeboom is a project lead in the XR team of the Dutch Police. He specializes in leadership development and coaching effectiveness, and works on translating learning needs into scalable XR solutions in collaboration with partners like TNO and the Police Academy.

Track: Business Analytics

DVJ Insights presents large-scale research into over 8,500 ads and shows how combining AI with survey insights reveals which creative elements truly drive engagement and attention.

Track: Data & Strategy

How do you build a data team that delivers true business value? In this session, Digital Power shares their hands-on approach to organizing effective data teams, creating the right conditions for collaboration, and aligning data work with strategic goals.

Expect practical examples, lessons learned from client cases, and clear insights into what makes a high-performing data team work – from recruitment and onboarding to embedding analytics in decision-making.

This session is perfect for organizations looking to scale their data efforts or increase the impact of their current team.

Track: Demo & Tooling
Subtheme: Artificial Intelligence
Language: English

Create smarter surveys with Survalyzer’s new AI Survey Creation Assistant. This session explores how to build structured, efficient, and high-quality questionnaires using AI features fully integrated into the tool. You’ll learn how the assistant helps streamline the research process, from ideation to question phrasing, all within minutes. The session includes a live demonstration and a sneak peek at upcoming AI-powered capabilities.

Speaker:
Leander Pas is Head of Sales at Survalyzer Netherlands. His background in research and technology helps him identify the best use cases and recommend optimal survey solutions for clients across sectors.

Track: Data Engineering & Science

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Business Analytics

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Data & Strategy

How do you successfully embed AI in your organization? In this session, Datacation shares practical insights from real-world projects on how to develop and execute an AI strategy that delivers value.

From defining realistic goals and aligning stakeholders to building the right infrastructure and team, you’ll learn what it takes to move from ambition to impact — and how to avoid common pitfalls along the way.

This session is especially relevant for C-level, managers and decision-makers looking to turn AI into real business outcomes.

Track: Demo & Tooling

In this practical session, Rockfeather demonstrates how modern tools help organizations accelerate value from data. You’ll see live examples showcasing the power of platforms like Microsoft Fabric, Databricks, Power BI, and Power Apps. From large-scale analytics to low-code automation and clear dashboards—this session offers hands-on inspiration for anyone looking to work smarter with data.

Track: Data Engineering & Science

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Business Analytics

In this client-led session, a major FMCG brand shares their real-world experiences with Tellet’s AI-moderated interview platform. What did they learn? What challenges did they face? And what value did AI bring to their research? Go behind the scenes of an innovative qualitative approach and hear what it truly takes to scale human insight—beyond the buzz.

Track: Data & Strategy

How do you organize for data-driven transformation at scale? In this session, Achmea shares insights from its ongoing transformation program, focusing on how the Data & Analytics team contributes to shaping applications and enabling change throughout the organization.

Rather than highlighting a single use case, the session reflects on what it takes to build a sustainable data foundation and drive value across departments — from mindset to tooling, and from vision to implementation.

Track: Demo/Tooling Masterclass
Subtheme: AI & Agents
Language: English

AI is more than just large language models or chatbots. In this technical yet practical session, 4Synergy reveals how Retrieval-Augmented Generation (RAG) and AI Agents form the true core of modern AI systems. You’ll learn how RAG blends search and generation for more accurate, context-aware outputs, and how agents—equipped with memory, planning, and tool access—can carry out autonomous workflows. With real code examples using tools like ChatGPT, LangChain, LangGraph, and CrewAI, this session bridges the gap between concept and implementation.

Speaker:
Gerco Grandia is a seasoned solution architect and co-founder of 4Synergy. With experience across sectors and technologies, he connects business needs with scalable, innovative AI solutions and leads organizations in building future-proof digital capabilities.

Track: Data Engineering & Science

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Business Analytics

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Track: Data & Strategy

Aan de hand van de Rabobank-casus uit de BNW-index 2025 laat YNNO zien hoe data over werkpatronen en gedrag helpt om de impact van AI op werk en werkplekken concreet te maken. De sessie biedt scherpe inzichten in hoe AI en data-analyse bijdragen aan strategisch wendbaar beleid, efficiënte werkomgevingen en mensgericht ontwerp. Verwacht een praktijkgerichte deep-dive vol inspiratie voor iedereen die met datagedreven organisatieontwikkeling bezig is.

Track: Demo & Tooling

The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.

Language: English

What can neuroscience and artificial intelligence teach us about how people really think, feel, and decide? In this energizing keynote, Roeland Dietvorst explores the fascinating interplay between the human brain and emerging technologies. Drawing from cognitive neuroscience, he reveals how unconscious processes, biases, and behavioral data impact decision-making – and how we can harness these insights in AI, strategy, and leadership. With sharp examples and fresh perspectives, Roeland offers a powerful lens on the human side of data in a world that’s evolving faster than ever.