The Sweet Spot – Where Sensory Science Meets Practice
The field of sensory and consumer research is evolving rapidly. Artificial intelligence, new technologies and innovative methodologies are transforming the way we measure, understand and apply sensory perception. That’s why, on November 4, we are bringing together researchers, professionals and industry leaders at the Sensory Symposium 2025.
Under the theme “The Sweet Spot – Where Sensory Science Meets Practice”, this one-day conference bridges scientific developments and real-world application. The program includes:
- Advances in sensory and consumer research
- AI and technology in perception & behavior
- Sustainability and product innovation
- Fundamental vs. applied research
- New methods and techniques in practice
Who should attend?
This event is designed for professionals in:
- FMCG and food industry
- Research & consultancy agencies
- Academia (students, lecturers, researchers)
- Innovation, product development & R&D
What to expect?
In addition to interactive sessions and networking, you’ll hear from a diverse line-up of experts from academia, research, and industry. Our speakers will cover a wide range of themes — from taste preferences, eating behavior, and behavior change to AI, video research, and innovative methodologies. Together, they bring fresh insights and practical cases that connect scientific knowledge with real-world applications.
- Monica Mars (WUR) – Sweet Taste Preferences
- Stefan Peters (Haystack Consulting) – Using Video and AI in Sensory and Consumer Research
- Professor Diana Derval (Derval Research) – Strategic Sensory Insights: Using the Predictive Power of Physiology to Unlock Markets
- Martien Schriemer (PhD, Leiden University) – Detecting Measurement Errors in Questionnaires
- Danielle Dull (EyeQuestion) – Using Innovative Techniques in Sensory Research
- Vera van Stokkom (Inholland) en Lotte Pater (WUR) – Eating Behaviour in Children
- Nele Bellemans (Colruyt) – Sensory and Consumer Research in Practice at Colruyt
- Alard Verhoef (Essensor)
- James Gater (MMR)
- Nancy Holthuysen (FrieslandCampina) – The Added Value of Using Video in Consumer Research
- Dieuwerke Bolhuis (WUR) – The Role of Communication Strategies in Consumer Acceptance of Sodium-Reduced Products
- Katja Tiitinen (Symrise) – Unlocking Insights with AI
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Partners Sensory Symposium
Turning sensory insights into competitive advantage — driving repeat purchase and lasting success
Terms and Conditions
Check our terms and conditions for the Sensory Symposium 2025 event here.