English version below
The Sweet Spot – Where Sensory Science Meets Practice
📅 Dinsdag 4 november 2025 | 09:00 – 17:30 uur | 📍 Locatie: Liemès in Utrecht
De wereld van sensorisch en consumentenonderzoek ontwikkelt zich razendsnel. Kunstmatige intelligentie, nieuwe analysetechnieken en innovatieve methoden zorgen voor een verschuiving in hoe we zintuiglijke ervaringen meten, begrijpen en toepassen. Daarom brengen we op 4 november 2025 experts, onderzoekers en professionals samen tijdens het Sensory Symposium 2025.
Dit eendaagse congres staat in het teken van de ontmoeting tussen wetenschap en praktijk. Onder het centrale thema “The Sweet Spot – Where Sensory Science Meets Practice” duiken we in de nieuwste inzichten op het gebied van:
- Sensorisch & consumentenonderzoek
- AI & technologie in beleving
- Duurzaamheid & productontwikkeling
- Fundamenteel vs. toegepast onderzoek
- Innovatie in methodiek en praktijk
Voor wie?
Het symposium is bedoeld voor professionals uit o.a.:
- FMCG & voedingsmiddelenindustrie
- Onderzoeks- en consultancybureaus
- Hogescholen & universiteiten
- R&D & innovatie
- Studenten en afstudeerders met focus op zintuiglijke beleving
Wat kun je verwachten?
- Lezingen van nationale en internationale topsprekers
- Interactieve masterclasses & praktijkcases
- Verdieping, inspiratie én ontmoeting
- Ongeveer 150 deelnemers uit het veld
- Toegang tot een unieke mix van wetenschap en marktinzichten
We kijken ernaar uit je te verwelkomen tijdens dit unieke zintuiglijke event!
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The Sweet Spot – Where Sensory Science Meets Practice
📅 Tuesday, November 4, 2025 | 09:00 – 17:30 hrs |📍 Location: Liemès in Utrecht
The field of sensory and consumer research is evolving rapidly. Artificial intelligence, new technologies and innovative methodologies are transforming the way we measure, understand and apply sensory perception. That’s why, on November 4, we are bringing together researchers, professionals and industry leaders at the Sensory Symposium 2025.
Under the theme “The Sweet Spot – Where Sensory Science Meets Practice”, this one-day conference bridges scientific developments and real-world application. The program includes:
- Advances in sensory and consumer research
- AI and technology in perception & behavior
- Sustainability and product innovation
- Fundamental vs. applied research
- New methods and techniques in practice
Who should attend?
This event is designed for professionals in:
- FMCG and food industry
- Research & consultancy agencies
- Academia (students, lecturers, researchers)
- Innovation, product development & R&D
What to expect?
- Presentations by national & international keynote speakers
- Interactive sessions and masterclasses
- Deep insights, practical cases and new perspectives
- Networking with ±150 professionals
- A unique blend of science and industry best practices
Program
09:00 – 09:30 Registration & coffee
09:30 – 09:40 Welcome / Introduction
09:40 – 10:05 Keynote – Monica Mars – Wageningen University
The effect of a 6-month low, regular or high dietary sweet food exposure on sweet taste liking and perception
10:10 – 10:35 Speaker (plenary)
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
10:35 – 11:00 Coffee & tea break
11:00 – 11:25 Parallel sessions
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
11:30 – 12:10 Parallel sessions
The power of combining sensory, consumer and video AI research – including a case with Jules de Strooper.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
12:15 – 13:15 Lunch
13:15 – 13:25 Info from D&IN sensory group
13:25 – 13:50 Speaker (plenary)
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
13:55 – 14:25 Presentations / pitches
14:30 – 15:00 Coffee & tea break
15:00 – 15:40 Parallel sessions
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
15:45 – 16:25 Parallel sessions
The added value of video in sensory product research with consumers.
The Role of Communication Strategies in Consumer Acceptance of Sodium-Reduced Products
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
16:30 – 17:00 Keynote speaker (plenary)
17:00 – 17:10 Day closure
17:10 – 18:00 Drinks
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Partners Sensory Symposium
Turning sensory insights into competitive advantage — driving repeat purchase and lasting success
Terms and Conditions
Check our terms and conditions for the Sensory Symposium 2025 event here.