You’re invited: SMART Talk – From Data to Doing
Join us on Thursday, June 5th for a new edition of SMART Talk, brought to you by the SMART network. Get ready for an inspiring and practical session where we explore how to turn research into real action. Location to be announced soon!
This session will feature two engaging talks:
🎤 Britt Hippert (University of Twente)
From Data to Doing – How Research Doesn’t Count Until You Do Something with It
What happens when the University of Twente’s Marketing Department teams up with a research agency? Britt and her colleague Mieke will walk you through their collaboration with Markteffect — from identifying data needs to turning insights into action. Expect a candid look into their challenges, lessons learned, and what it really takes to make research matter.
About Britt:
Britt works as a Data & Insights Analyst in the Marketing Department at the University of Twente. With a research master’s degree in social psychology, she knows the ins and outs of research – but these days, she’s on the client side, working closely with agencies like Markteffect to get results that make a difference.
🎤 Krijn Vugts (Markteffect)
From Insights to Impact – Here’s How You Make It Happen
Research doesn’t start with a questionnaire – it starts with the right question. In this talk, Krijn will show how to scope research projects effectively and make sure they lead to real-world impact. Learn how to align stakeholders early, choose the right methodology, and take ownership as a researcher to go beyond the report.
You’ll walk away with tips on:
Engaging stakeholders and turning input into action
Choosing the right timing and methodology
Taking responsibility for impact – as a researcher and a partner
About Krijn:
Krijn is a Research Consultant at Markteffect who works with top-tier clients like Stella and Eredivisie. Known for his calm approach and eye for quality, he’s already made a big impact in the organisation despite his young age.
Save the date: June 5th
Location: Ruigrok HQ – Silodam 1A, 1013 AL Amsterdam