As part of International Market Research Day 2026, the Data & Insights Network presents a curated international webinar featuring a selection of the highest-rated sessions from MIE 2026 – the leading Data & Insights conference in the Benelux.
This exclusive session brings together three standout talks that reflect the key forces shaping our industry today: shifting human needs, the impact of AI on discovery and decision-making, and the translation of insights into meaningful brand experiences.
Rather than replicating the full conference, we’ve carefully selected a small number of sessions that stood out in both content and audience evaluation, now reimagined for a global audience.
🎤 Programme
11:00 – 11:05
Welcome & introduction
Data & Insights Network
11:05 – 11:25
What matters to people in 2026
Human8
What drives people today is more layered than ever. In a world shaped by AI, economic pressure and social polarization, consumers are not just reacting — they are redefining identity, belonging and meaning.
In this session, Human8 shares key insights from their global trend research, exploring how emerging shifts such as “hyper blanding”, the “shouting economy” and “retail fandom” are reshaping the relationship between people and brands.
11:25 – 11:45
From SEO to GEO: Navigating the Agentic Web
Etienne Donice
Search is changing rapidly. Consumers are no longer just using Google — they are turning to AI-driven platforms like ChatGPT, Perplexity and Google AI Mode, where answers replace traditional search results.
This session explores the shift from SEO to GEO (Generative Engine Optimization) and what the rise of the agentic web means for brands. Learn how visibility is moving from rankings to recommendations — and what you can already do today to stay relevant in this new landscape.
11:45 – 12:05
The L’Oréal Luxe journey to relevance
L’Oréal Luxe & Beautiful Lives
In the world of luxury beauty, relevance is everything. Consumers seek trust, reassurance and meaningful experiences at key moments throughout their journey.
In this session, L’Oréal Luxe and Beautiful Lives demonstrate how customer journeys differ across categories such as skincare, fragrance and make-up, and how understanding key touchpoints and moments of truth enables true personalization and a consistent, high-end brand experience.
12:05 – 12:10
Closing & wrap-up
Data & Insights Network
💡 What to expect
A curated selection of top-rated MIE 2026 sessions
Insights into human behaviour, AI and brand strategy
A compact, high-energy format with short presentations and live Q&A
An international audience via the ESOMAR network
👥 Who should attend
Insights & research professionals
Data & analytics leaders
Brand & marketing strategists
Anyone interested in the future of insights
📅 Practical information
Date: Tuesday, May 12, 2026
Time: 11:00 – 12:10 (CET)
Format: Online webinar
Language: English