Every week we highlight two sessions from the packed program of the Data & Analytics Congress. Sessions you don’t want to miss, because they show how data and AI are already making a difference today. This time, the spotlight is on the University of Groningen and Datacation. Together, they show how AI not only makes creativity measurable, but also directly applicable in daily practice.
University of Groningen – Visualizing Creativity
What is the value of creative advertising – and how do you measure it? Researchers at the University of Groningen developed a scalable method to analyze visual creativity in print advertisements, using AI models such as Vision Transformers. By combining these insights with human assessments and sales effects, they created an innovative way to measure and even predict creativity. A unique session for marketers, data scientists, and researchers who want to understand creativity in a data-driven way.
Datacation – AI in Practice
AI doesn’t have to be a buzzword – see what it already delivers today. From text models and optimization to real-world applications in industry: Datacation demonstrates how organizations use AI to work smarter, faster, and more purposefully. With relatable examples, lessons from practice, and an approach that you can apply directly within your own organization. Practical, down-to-earth, and inspiring.
Curious to discover more inspiring cases and keynotes?
Check out the full program here.
