Webinar: How to leverage genAI for increasing the strategic relevance of qual

data IQ explores how generative AI enhances the strategic value of qualitative research in both marketing and product development. You'll learn what genAI can automate, what new possibilities it unlocks, and where human expertise remains essential. Through a real-world case on customer loyalty in health insurance, this session shows how AI and qualitative insights work hand in hand. A must-attend for anyone ready to advance qual research in the age of AI.