MultiMinds showcases how Dechra Pharmaceuticals strengthened its digital marketing strategy through data-driven insights. By aligning IT and marketing around a clear North Star Metric, Dechra increased customer engagement and gradually shifted toward a more marketing-led organization. Learn how solid data governance and smart customer data architecture formed the foundation for this successful transformation. A valuable session for anyone looking to apply data strategically within marketing.
Webinar: Guiding Veterinary Pharmaceuticals with Data-Driven Insights
- leestijd
- 2 min
- gepubliceerd
- 30-12-2025