The Power of Virtual Audiences: How Lamb Weston is Exploring AI to Complement Consumer Research
📅 Date: June 12
🕞 Time: 3:30 PM
What happens when real-life research meets virtual audiences? In this session, Ank van Ophoven (Haystack Consulting) and Mark Pijnenburg (Lamb Weston) take you on a journey into the world of AI-generated audiences.
How “human” are these audiences? How do they work? And most importantly — what do you need to know when using them in research? You’ll learn what Lamb Weston discovered in a recent study and how virtual audiences can complement traditional consumer research in meaningful ways.
Speakers:
🔹 Ank van Ophoven – Strategic Advisor, Haystack Consulting
🔹 Mark Pijnenburg – Research Business Partner, Lamb Weston
📌 Theme: Data & AI
🗣️ Language: English