A Data & Insights Network event – in collaboration with Digital Power
How can organizations apply AI in a meaningful way, without getting lost in buzzwords and theoretical promises?
During this event, we’ll explore real-world applications of AI – with inspiring cases from organizations that are already making an impact through machine learning, smart algorithms, and data-driven decision making. No marketing fluff, just honest stories about what works, what doesn’t, and what we can learn from it.
13:00 – Walk-in & Reception
13:30 – Opening by Digital Power
13:35 – Digital Power
AI & Customer Feedback Analysis with Vertex AI
14:25 – MarketResponse
The BSR AI Chatbot: AI as an Assistant for Target Group Insights
15:05 – Break
15:30 – Bilendi
AI for Inclusive Insights: Youth, Discuss & BARI
16:10 – Datacation
Chatbots Beyond the Hype: Applications & Lessons
17:00 – Networking Drinks
Sessions:
Quick, cost-effective customer feedback analysis using BigQuery and Vertex AI (Digital Power)
At our client, an international financial services provider, Digital Power used BigQuery and Vertex AI to extract customer insights from website feedback. You’ll learn how, with a small team and minimal resources, Large Language Models (LLMs) and machine learning can turn unstructured text into real business value—without the need for complex infrastructure.
The BSR AI Chatbot: More Than Just a Chatbot – by MarketResponse
The BSR AI Chatbot introduces a new way of thinking and communicating. Developed by MarketResponse, it goes beyond simple conversation—acting as a smart assistant that helps you understand and apply the BSR segmentation model in practice. It can access data sources, analyze documents, and support deep insight generation, making the BSR methodology more accessible and actionable in your daily work.
Continuously evolving, the BSR AI Assistant is being developed into a powerful research partner—designed to help you go deeper, work faster, and think smarter.
AI as a Bridge to Real Stories: Inclusive Insights with Bilendi Discuss and BARI – Bilendi
Tycho Slors, Tymon Groenendal and Luigi Casula will share three real-world cases where AI helps amplify voices that are often underrepresented in traditional research. They’ll showcase how, for example, Dutch youth provided more honest and in-depth answers via WhatsApp than through surveys or gamified methods, how the BARI AI tool supports moderators in qualitative research, and how Ukrainian teenagers were able to share their stories during wartime through Discuss, leading to the #UkraineCantBeStopped campaign.
AI enables meaningful participation for everyone—anytime, in any language, and at any level of communication.
Chatbots: Beyond the Hype – Datacation
In this session, Marius Doornenbal from Datacation takes you from the broader world of AI into the specific domain of chatbots. What are chatbots really? Where do they sit within the AI landscape? And why do they seem simple, but rarely are?
Using two real applications, he demonstrates how chatbots can either interact with your own company data, or serve customers through smart, useful conversations. The conclusion? No—chatbots aren’t just hype. But yes—they require thoughtful implementation to really work.
What to expect:
- Powerful talks from experts in business, government, and tech
- Real-life AI use cases in marketing, operations, and public services
- Networking opportunities with data scientists, strategists, innovators, and consultants
- Co-hosted with our knowledge partner Digital Power
Who should attend?
Anyone working in data, analytics, innovation, or digital transformation – and looking to understand how AI can truly add value.
Date & location
📅 Tuesday, May 20
📍 Digital Power HQ – H.J.E. Wenckebachweg 123-BG03, 1096 AM Amsterdam
Please note: seats are limited, so early registration is recommended.