Qualitative research is known for being valuable, but often also costly and time-consuming. What if AI could make the difference?
AI is increasingly being used in interviews, open-ended questions, and conversational data. During this training, you will learn not only how to use AI, but more importantly, how to apply it consciously, safely, and methodologically sound within qualitative research.
Inhoud
AI Literacy
- What is a Large Language Model (LLM) and how does it ‘think’?
- Why does AI sometimes respond differently than expected?
- Understanding both opportunities and limitations
- Data privacy and security: what is and is not allowed?
Prompting
- Which types of prompts exist, and which works best for different types of LLMs?
- How do you formulate effective instructions?
AI-interviewing
- Experience being interviewed by AI
- Design and test your own interview bot
- Discussion: when is this valuable and when not?
Conversational Data Analysis
- From prompt to dialogue-driven analysis
- Analyzing without coding
- Different workflows for analysis
- Discovering patterns, asking test questions, sharpening interpretations
Participants are required to bring their own laptop.
If it turns out that there are no English-speaking participants, the language will be changed to Dutch.
Docent
Susanne Friese
Expert in qualitative data analysis with over 30 years of experience and a thought-leader in AI-assisted analysis methods. Developer of QInsights, a tool built around human–AI co-analysis. Known for her workshops, books, podcasts and research on the future of qualitative analysis beyond traditional coding.
Her sessions combine theory, hands-on exercises and live demonstrations in a fast-paced format with plenty of room for reflection on quality and ethics.
Praktische informatie
- Level
- Level B and C – Experience in qualitative research
- Includes
- Course materials, temporary tool access, certificate, coffee/tea and lunch
- Fee
- VIP Members of D&IN, VSO, or VBO: €595 excl. VAT
Non-members: €795 excl. VAT