Data & Analytics Congres 2025

Keynote
Subtheme: GenAI for Analytics
Language: English

VodafoneZiggo’s AgentAssist program supports thousands of customer service employees through generative AI. What started as a pilot has evolved into a structural transformation of how customer interaction is handled. In this session, VodafoneZiggo shares how GenAI has helped improve efficiency, accelerate value delivery, and increase customer satisfaction. Practical insights will show how GenAI solutions were successfully implemented and embedded in daily operations.

Speakers:
Rogier leads the AgentAssist program at VodafoneZiggo.

Hein is responsible for the AI strategy and oversees the deployment of secure, scalable AI innovation.

Keynote
Language:Nederlands
Session Description:
Turn your data into your most powerful growth asset! This session explores how to strategically use data to unlock insights and drive real business results. Techonomy shares practical examples of how AI and martech tools are used to personalize marketing, increase customer engagement, and accelerate business growth. Expect a session full of actionable inspiration for anyone looking to make data work harder and smarter.

Core Message:
Use data to drive direct business impact with practical use cases, smart AI tools, and customer-centric activation.

Key Insights:
– Data as a problem solver – don’t treat it as a goal, but as a means to achieve impact
– Relevance is everything – increase success through deeper customer insights
– Hyper-personalization drives results – use advanced AI and martech to scale relevance

Speakers:
Niels – With 7 years of experience at Techonomy, Niels is a specialist in turning data into actionable insights.
Timo – As Business Manager Digital Marketing, Timo bridges marketing, sales, and data to deliver measurable growth.

Track: Data Engineering & Data Science
Subtheme: Scalable Data Systems & Automation
Language: English

Short description
In this session, ING and Data Consulting Group (DCG) share how they are developing a scalable yet flexible data system for managing and evaluating owned media — from email campaigns to app messaging.
Through two real-world examples, they demonstrate how automation enables fast campaign selection and delivery, while robust reporting empowers teams to independently analyse performance. The session dives into the technical and organizational balance between scalability, flexibility, and user autonomy across multiple departments.

Core message / takeaway
When building a scalable and flexible system, you’re not the creator — you’re the mediator. The key lies in balancing user needs with technical capacity, creating systems that serve both speed and structure.

Key insights

Shared frameworks for metadata, definitions, and measures unlock opportunities for advanced analytics and AI.

Every scalable system begins with user input — making this process intuitive and frictionless is essential for automation.

Successful implementation requires alignment: present concepts clearly, address technical questions early, and maintain momentum through immediate onboarding.

Speaker bios
Michiel van Eldik, Data Analyst, ING
Michiel focuses on building and optimizing data-driven marketing systems at ING. With a strong background in analytics and reporting, he helps design processes that enable both scalability and flexibility in customer communications.

Rogier Hetem, Consultant Data Analyst, Data Consulting Group
Rogier is a data analyst and consultant at DCG, helping organizations bridge the gap between technical implementation and business needs. At ING, he works on scalable and flexible owned media systems that empower teams to make faster, data-driven decisions.

Track: Business Analytics
Subthema: Privacy-enhancing technologies (PETs)
Voertaal: Nederlands

Het UWV verkent de inzet van synthetische data als oplossing voor het tekort aan geschikte en privacyveilige testdata. In een recente pilot worden realistische datasets gegenereerd die de statistische eigenschappen van echte data behouden, zonder echte persoonsgegevens te gebruiken. De sessie richt zich op een complex scenario met dubbele tijdslijnen, dat in veel praktijksituaties voorkomt. Deze aanpak maakt het mogelijk om realistische tests uit te voeren zonder risico op datalekken, en helpt bij het verbeteren van testprocessen binnen grote publieke organisaties.

Track: Data & Strategy
Subtheme: Data Maturity & Strategic Growth
Language: Nederlands

Short description
Veel organisaties willen datagedreven werken, maar missen een helder beeld van waar ze nu staan en welke stappen nodig zijn om door te groeien.
In deze C-level sessie brengen Rockfeather en Maarten van den Outenaar (Chief Data Officer, Royal Schiphol Group) theorie en praktijk samen. Je krijgt inzicht in de fasen van data maturity, leert hoe je dit framework als strategisch kompas kunt gebruiken en ontdekt welke keuzes écht het verschil maken tussen ambitie en realisatie.

Core message / takeaway
Het Data Maturity Framework – en hoe je dit als kompas gebruikt om gericht te groeien.

Herken de karakteristieken per fase, met praktijkvoorbeelden van Schiphol.

Begrijp de randvoorwaarden voor groei – van techniek tot cultuur.

Leer welke strategieën helpen om de volgende stap te zetten – gericht, haalbaar en toekomstbestendig.

Key insights

Bepaal precies waar je organisatie staat in haar datavolwassenheid.

Leer van de praktijkervaringen en strategische keuzes van Royal Schiphol Group.

Ontdek hoe leiders data maturity vertalen naar concrete innovatie en investeringen.

Speaker bios
Jonathan Aardema, Co-founder, Rockfeather
Jonathan helpt organisaties om datagedreven strategieën te ontwikkelen en te vertalen naar concrete resultaten. Als medeoprichter van Rockfeather ondersteunt hij organisaties bij de uitvoering van data- en analytics-programma’s die waarde en wendbaarheid vergroten.

Maarten van den Outenaar, Chief Data Officer, Royal Schiphol Group
Maarten is verantwoordelijk voor de datastrategie en datavolwassenheid van Royal Schiphol Group. Met een achtergrond in digitale transformatie en informatiebeheer bouwt hij aan een organisatie waarin data structureel bijdraagt aan betere beslissingen, innovatie en klantbeleving.

Track: Demo & Tooling
Language:English

Track: Data Engineering & Science
Subtheme: Machine Learning development life cycle
Voertaal: Nederlands

Sporecast is een start-up die zich richt op het voorspellen van grondstofprijzen in de FMCG-sector. In deze sessie nemen de sprekers je mee van idee tot werkend platform. Ze laten zien hoe data engineering en machine learning samenkomen om tijdreeksvoorspellingen te realiseren. Aan de hand van de fasen van de ML life cycle tonen ze hoe je vanuit een concrete businessbehoefte toewerkt naar een robuust en schaalbaar systeem. Je krijgt inzicht in de afwegingen, uitdagingen en oplossingen die komen kijken bij het bouwen van een effectieve, productierijpe forecasting-oplossing.

Sprekers:
Jart Martin heeft zijn MSc in Marketing Analytics and Data Science (MADS) afgerond, richt zich binnen EFMI op social listening, data engineering en machine learning, en is de founder van Sporecast.
Jelte Bottema is MSc Theoretische Natuurkunde, co-founder van Sporecast, en werkt momenteel aan zijn PhD in Zuid-Afrika.
Beiden hebben een onderzoeksachtergrond in machine learning vanuit hun masteropleiding en passen deze kennis nu toe in de praktijk met Sporecast.

Track: Business Analytics
Subtheme: Transforming Data into Strategic Decisions
Language: English

In this session, Philips shares how it is building a global analytics ecosystem that turns fragmented data into actionable insights. Going beyond dashboards, the session explores how to embed analytics directly into commercial decision-making through aligned processes, user adoption, and scalable solutions. Real-world examples from Philips’ transformation show how to connect data, governance and strategy to deliver measurable business impact—across functions, markets, and teams.

Speaker:
Satyam Arora is Global Head of Analytics at Philips Personal Health. With over 18 years of experience in finance and analytics, he leads global initiatives that embed data-driven decision-making across the commercial organization. A CFA charterholder, Satyam combines financial expertise with a practical, people-centered approach to analytics leadership.

Track: Data & Strategy
Subtheme: –
Language: English

At Beeld & Geluid, a major transformation is underway. ‘De Schatkamer’ (The Treasure Chamber) is a new platform launching in 2026 that will allow the Dutch public to explore and stream iconic media moments from the largest audiovisual archive in the Netherlands. This session offers a behind-the-scenes look at the technical and strategic decisions driving the project. From rights management and metadata structuring to developing user personas and curating content, the team will share how they are reimagining a professional archive into a meaningful and accessible public experience.

Track: Demo/Tooling Masterclass
Subtheme: AI in Healthcare & Data Transformation
Language: English

Short description
Databricks collaborates with Healthcore & Research to transform how AI supports healthcare diagnostics and data-driven decision-making. This session showcases how unified data platforms help healthcare professionals access, combine and analyze data efficiently while ensuring patient privacy and compliance. With practical examples, the speakers demonstrate how integrating AI into diagnostic workflows leads to faster, more accurate results and scalable solutions across research and care environments.

Core message / takeaway
AI helps doctors and researchers deliver faster and more precise diagnoses — and supports hospitals and healthcare organizations in improving patient outcomes through data-driven innovation. The session offers practical guidance on how to use Databricks’ architecture to make data more actionable and build sustainable AI-powered workflows.

Speaker bio
Katja enables organizations to accelerate data innovation and digital transformation. Her expertise lies in helping healthcare teams translate complex data into meaningful insights that improve both research and patient outcomes.

As a Senior Healthcare & Research Specialist at Databricks, Katja helps healthcare and life sciences organizations harness the power of data for innovation and better care. She brings extensive experience from projects that bridge data strategy, cloud architecture, and applied AI — helping clients unlock actionable insights from complex and sensitive data sources.

Track: Data Engineering & Science
Language: English

The effectiveness of advertising has been declining over the past decades, and one potential explanation is a drop in advertising creativity. This session presents a machine learning-based method to systematically measure creative distinctiveness in advertisements. Using tools like Vision Transformers (ViT), the researchers developed a scalable and automated approach to assess creative dimensions in over 9,000 Dutch print ads from the automotive sector. The findings show that these AI-derived measures correlate strongly with human judgments and reveal a clear decline in advertising creativity over time.

The session provides insights into how creative variation affects ad effectiveness, offering advertisers a new, data-driven way to evaluate and improve their campaigns. This study demonstrates how AI and ML can supplement or even replace traditional survey-based methods in marketing research.

Speaker:
Evert de Haan is associate professor of marketing at the University of Groningen. His research focuses on digital marketing, data analytics, and customer relationship management, with a particular interest in advertising effectiveness and unstructured data analysis.

Track: Business Analytics
Subtheme: First-party data & scalable architecture
Language: English

Discover how KitchenAid tackled the complexity of fragmented MarTech and advertising data across platforms. In collaboration with MultiMinds, the brand built a centralised first-party data foundation to enable personalised marketing, improve attribution accuracy, and support intelligent forecasting. This case study explores the strategies, tools and architecture that helped transform KitchenAid’s data infrastructure and unlock measurable business impact.

Speakers:
Olivia Hanet is Data & BI Manager at KitchenAid EMEA. With nearly 20 years of experience in digital marketing and analytics, she focuses on turning data vision into tangible results.
Niels Verbeeck is Head of Operations at MultiMinds and a key driver of innovation and client success in data-driven transformation projects.

Track: Data & Strategy
Subtheme: Datamanagement & governance
Language: Nederlands

Waardecreatie met data – of het nu gaat om BI, analytics, data science of AI – is onmogelijk zonder goed datamanagement. In deze korte introductiesessie deelt DAMA NL hun zienswijze op datamanagement aan de hand van het internationaal erkende DAMA DMBOK-framework. Dit raamwerk, stevig geworteld in wetenschap en praktijk, helpt organisaties om grip te krijgen op hun data en daar meer waarde uit te halen. Aan de hand van drie concrete praktijkvoorbeelden (procesoptimalisatie, reporting & analytics, en AI & data) laten de sprekers zien hoe het framework werkt in de echte wereld.

Speaker:
Bas is consultant, trainer en onderzoeker, gespecialiseerd in datamanagement, data-organisatie en digitale transities. Hij heeft diverse organisaties in Europa en de VS begeleid richting datagedreven werken en schreef meerdere boeken over dit thema, waaronder Data Management – A Gentle Introduction.

Track: Demo/Tooling Masterclass
Subtheme: Conversational AI & Qualitative Research
Language: English

Short description
In this session, Greg Burke (CEO of Tellet) explores how AI reshapes qualitative research at scale. Discover how Tellet transforms traditional interviews into dynamic, natural conversations that deliver richer insights, faster and more efficiently.
You’ll experience how AI-led interviews feel for participants, hear their feedback, and see how researchers can customise projects with specific language, tone, objectives and branding. The session also offers a behind-the-scenes look at how Tellet analyses results — from executive summaries to compliance-ready insights — all designed to make human understanding scalable through AI.

Core message / takeaway
AI is redefining qualitative research by making deep, human conversations possible at scale. Using Tellet, researchers can turn surveys into responsive, evidence-based interviews that are faster, richer and more affordable — without compromising on data quality or compliance.

Key insights

How AI-led interviews combine the depth of qualitative with the scale and structure of quantitative research.

What the participant experience looks and feels like — and why respondents rate Tellet’s interviewer so highly.

How researchers and clients can shape projects using language, tone, objectives and branding.

A behind-the-scenes look at analysis: from summaries and quantification to compliance safeguards.

Why conversational AI is not just efficient, but a gateway to deeper human understanding.

Speaker bio
Greg Burke is the co-founder and CEO of Tellet, an AI interviewer redefining customer research by delivering faster, deeper and more affordable insights. Before founding Tellet, Greg worked in media and communications as a journalist and producer in the UK, where his passion for authentic conversation and storytelling began.

Track: Data Engineering & Science
Subtheme: –
Language: English

Extended reality (XR) technologies are becoming an integral part of police training in the Netherlands. In this session, the Dutch Police will demonstrate how data and AI are increasingly shaping the way VR is used in learning environments. From realistic interactions with AI-driven virtual characters to the application of learning analytics and dashboards, this talk explores how XR tools are being tested and developed to make training more immersive, measurable, and effective. The speakers will also reflect on the opportunities and risks of using AI in VR, and on the challenges in building frameworks for interpreting and feeding back data to learners in meaningful ways.

Speakers:
Roxy van de Langkruis is project manager for Extended Reality at the Dutch National Police and co-founder of the XR project team. She focuses on embedding XR innovations into complex organizational structures through a research-driven design approach.

Tim Theeboom is a project lead in the XR team of the Dutch Police. He specializes in leadership development and coaching effectiveness, and works on translating learning needs into scalable XR solutions in collaboration with partners like TNO and the Police Academy.

Track: Business Analytics
Subtheme: Decision Intelligence & Advertising Effectiveness
Language: English

Despite the proven link between creative strength and advertising success, the quality of brand campaigns has steadily declined. In this session, DVJ Insights reveals how AI is used at scale to analyze creativity and attention in over 8,500 video ads. By combining AI algorithms with traditional research methods, they uncover what truly drives attention, engagement and effectiveness. With real-world examples and collaborative research with Nielsen, DPG and the University of Groningen, this session demonstrates how AI and human insight together offer a more predictive, evidence-based view on campaign performance.

Speaker:
Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights. With expertise in media, brand strategy and consumer behavior, he helps global and local brands grow through insight-driven communication. He is a board advisor at SWOCC and was named Insights Professional of the Year (MOA, 2021).

Track: Data & Strategy
Subtheme: Digitale transformatie & veranderaanpak
Language: Nederlands

Wat kun je bereiken met ambitieuze datadoelen? In deze sessie deelt Ennatuurlijk hoe zij, midden in de energietransitie, data inzetten om duurzaamheidsdoelen te behalen en waarde te creëren voor klanten. Samen met Digital Power vertellen zij het verhaal achter hun datastrategie: van visie en draagvlak tot het inrichten van een multidisciplinair team en de technische realisatie van een schaalbaar dataplatform. Deze sessie biedt inzichten in de praktische kant van digitale transformatie, en hoe je als organisatie echt stappen maakt van strategie naar uitvoering.

Speakers:
Eric Vanderfeesten is Manager Digital, IT & Data bij Ennatuurlijk en leidt de digitale transitie van de organisatie met oog voor mens, techniek en samenwerking.
Britt van Veen is Analytics Engineer bij Digital Power en werkt aan duurzame data-oplossingen die organisaties helpen om inzichten tastbaar en bruikbaar te maken.

Track: Demo & Tooling
Subtheme: Artificial Intelligence
Language: Nederlands

Maak slimmere enquêtes met AI-functies. In deze sessie laten we de nieuwste release van Survalyzer zien: vervolgvragen die automatisch worden gegenereerd op basis van open antwoorden. Ontdek hoe je – naast het uitvoeren van sentimentanalyse – meer waardevolle inzichten kunt verkrijgen door het gesprek met je respondenten voort te zetten.

Speaker:
Leander Pas is Head of Sales at Survalyzer Netherlands. His background in research and technology helps him identify the best use cases and recommend optimal survey solutions for clients across sectors.

Track: Business Analytics
Subtheme: Conversational AI & Customer Activation
Language: English

How do you turn your own data and AI technology into impactful marketing action? In this session, TDA Group shares how brands can use their own research and first-party data in combination with LLMs to gain deeper insights into audience behavior. Through a structured approach, they demonstrate how AI can enrich data, identify patterns, and generate relevant, scalable messaging that aligns with real consumer needs. Discover how analysis, personalization, and automation come together in AI-powered marketing that actually performs.

Speaker:
Fred Boot has over 20 years of experience in data-driven marketing and CX innovation. At TDA Group, he leads projects around LLM implementation, personalization, and activating customer insights through AI. He is co-founder of DDE (Data Decisions Engagement) and father of two daughters.

Track: Data & Strategy
Subtheme: AI-strategie & real-world toepassingen
Language: Nederlands

AI gaat verder dan ChatGPT alleen. In deze sessie laat Datacation zien hoe organisaties vandaag al waarde creëren met AI. Denk aan toepassingen zoals tekstmodellen, optimalisatie en computer vision – altijd afgestemd op de praktijk. Nick deelt lessen uit concrete klantprojecten en legt uit hoe je AI-kansen herkent, vertaalt naar business impact én borgt in een duurzame strategie. Geen toekomstmuziek, maar direct inzetbare inzichten om datagedreven werken écht vorm te geven.

Speaker:
Nick Nuijten is Business Development Manager bij Datacation. Hij helpt organisaties om AI en data in te zetten voor directe bedrijfsimpact. Met zijn achtergrond in data, engagement en marktonderzoek slaat hij bruggen tussen strategie en uitvoering.

Track: Demo/Tooling Masterclass
Subtheme: Processen & automatisering
Language: English

Short description
Fabric, Power BI, Purview and Azure Synapse — Microsoft keeps releasing new tools, and it’s hard to keep up. In this session, Rockfeather connects the dots between tools and pricing. Discover what’s truly relevant for your organization, with live demos and high-value use cases that will help you regain control of your data landscape.

Core message / takeaway
The Microsoft stack is powerful, but complex. With the right approach, you can cut through the noise, avoid budget pitfalls and build a data setup that fits your strategy, maturity and goals.

Speaker bio
Victor Vink and Robert Donker, Lead Data Architects at Rockfeather and co-owners, have delivered over 100 successful data & automation implementations. Rockfeather helps organizations become more data-driven with solutions in Data Visualization, Data Science, and Low-code Applications. This session is led by their technical specialists, who have helped companies across industries simplify complexity in the Microsoft stack and deliver measurable business value through hands-on implementation.

Track: Data Engineering & Data Science
Subtheme: AI-Driven Consumer Modeling
Language: English

Short description
How can synthetic personas transform innovation and communication within a global brand?
Philips partnered with Ipsos to introduce PersonaBot — an AI-powered chatbot designed to simulate real consumer behavior and thinking. Within Philips Male Grooming, marketers now “spar” with virtual personas based on segmentation data to ideate new products, campaigns, and messaging before real-world testing.
This session offers an inside look at how AI personas bridge data, creativity, and decision-making, turning insights into tangible business impact.

Core message / takeaway
Synthetic personas are a powerful tool to make organizations more customer-centric.
They help unify understanding of user segments, accelerate concept development, and improve communication efficiency — saving both time and budget while keeping the consumer voice at the center.

Speaker bio
Amrita Kumar is an Associate Research Director at Ipsos, specializing in brand positioning and strategy. With a diverse background spanning consumer insights, product management, and innovation, she’s passionate about translating the voice of the customer into meaningful business decisions.

Andrea Gonçalves da Silva is an Insights Professional at Philips Personal Health, focusing on segmentation, consumer centricity, and trends. With over 20 years of experience in market and consumer insights, Andrea is a fact-driven storyteller committed to driving decisions that improve people’s lives.

Track: Business Analytics
Subtheme: AI & Ethical Research
Language: English

Short description
How do people respond to sensitive questions about topics like sexuality, politics or migration—depending on how the research is conducted?
In this Bilendi study, three approaches are compared: a classic online survey, a Bilendi Discuss session with a human moderator, and an AI-moderated conversation. The project explores which method provides the most comfort, generates richer open responses, and reveals when people hesitate or avoid certain topics. Rather than seeking one “best” solution, Bilendi aims to understand which mode works best for which type of respondent and subject.

Core message / takeaway
In research on sensitive topics, how you ask is just as important as what you ask.
By comparing traditional surveys, human moderation and AI-driven discussions, Bilendi explores what drives honesty, openness and trust. The results provide practical guidance for designing “sensitive by design” data collection—reliable, inclusive and ethically responsible.

Speaker bio
The Bilendi research team specializes in innovative and technology-driven research methods. Combining expertise in behavioral science, data ethics and AI, they design research solutions that enhance respondent comfort, data quality and inclusivity across Europe.

Track: Data & Strategy

How do you organize for data-driven transformation at scale? In this session, Achmea shares insights from its ongoing transformation program, focusing on how the Data & Analytics team contributes to shaping applications and enabling change throughout the organization.

Rather than highlighting a single use case, the session reflects on what it takes to build a sustainable data foundation and drive value across departments — from mindset to tooling, and from vision to implementation.

Track: Demo/Tooling Masterclass
Subtheme: AI & Agents
Language: English

AI is more than just large language models or chatbots. In this technical yet practical session, 4Synergy reveals how technologies such as embeddings, agents and MCP form the true core of modern AI systems. You’ll learn how RAG blends search and generation for more accurate, context-aware outputs, and how agents—equipped with memory, planning, and tool access—can carry out autonomous workflows. This session dives into the design of AI driven systems, with a few code examples and bridges the gap between concept and implementation.
Speaker:
Gerco Grandia is a seasoned solution architect and co-founder of 4Synergy. With experience across sectors and technologies, he connects business needs with scalable, innovative AI solutions and leads organizations in building future-proof digital capabilities.

Track: Data Engineering & Science

TNO takes you inside its data-driven HR approach. Learn how to design analytics processes that truly add value, from benchmarking salaries to translating HR data into strategic decisions and smarter workforce policies.

Track: Business Analytics
Subtheme: Conversational AI & Consumer Insights
Language: English

Short description
In this joint session, Greg Burke (CEO of Tellet) and Saskia Bot (Head of Brand Strategy & Qualitative Research, Kantar Netherlands) reveal how their partnership transforms consumer understanding through AI-moderated research interviews.
Discover how Kantar’s Dip & Dive methodology, powered by Tellet, captures authentic human stories at scale — combining the emotional richness of qualitative insights with the speed and scalability of quantitative methods. Learn how this voice-first, multilingual and GDPR-compliant approach brings depth, empathy and efficiency to modern brand research.

Core message / takeaway
AI-powered conversational research bridges the gap between qual and quant — enabling faster, richer, and more nuanced understanding of people. With Tellet and Kantar’s collaborative approach, brands can access authentic human stories across markets and languages, helping sharpen positioning, increase relevance, and drive growth.

Key insights

Voice-first: Captures more emotional and spontaneous responses.

Fast: Delivers meaningful insights within hours, not weeks.

Best of both worlds: Combines survey scalability with interview depth.

Multilingual: Seamlessly operates in over 50 languages.

Compliant by design: GDPR and privacy protection fully integrated.

Speaker bios
Greg Burke is the co-founder and CEO of Tellet, an AI interviewer redefining customer research by delivering faster, deeper, and more affordable insights. Before founding Tellet, Greg built his career in media and communications, working as a journalist and producer in the UK.

Saskia Bot is Head of Brand Strategy & Qualitative Research at Kantar Netherlands, where she leads innovative approaches to uncovering human insight. With extensive experience in brand positioning and qualitative research, Saskia helps global and local brands connect more deeply with consumers through evidence-based storytelling.

Track: Data & Strategy
Language: Dutch

Hoe verandert AI ons werk echt – en hoe meet je dat? YNNO deelt inzichten uit de BNW-index 2025, een benchmark met data van 100+ organisaties over werkgedrag, technologiegebruik en werkomgevingen. Aan de hand van de Rabobank-casus ontdek je hoe organisaties AI en data inzetten om beter, efficiënter en toekomstbestendig te werken.

Speakers
Marc Gravesteijn & Miran Govaakoplas – YNNO
Twee ervaren programmamanagers delen inzichten uit de Benchmark Nederlandse Werkomgevingen, met focus op data, strategie en duurzame impact van AI.

Track: Demo & Tooling Masterclass
Language: English

In an AI-driven world, qualitative human data is becoming rare — and more valuable than ever. In this session, Hans van Avendonk explores how true intelligence emerges from the balance between human nuance and machine learning. Discover why no AI model can thrive without the insights, judgement and context that only people provide.

Speaker bio
Hans van Avendonk
Managing Director, Norstat Netherlands

Hans van Avendonk helps organisations make smarter decisions with trusted, high-quality human data. With a background in strategy, marketing and data science, he has worked with leading brands such as Nationale-Nederlanden and Landal GreenParks. At Norstat, he focuses on balancing automation with insight, and using human intelligence to enhance the value of research in an AI-driven world.

Keynote | Roeland Dietvorst
Language: English

Join neuroscientist and behavioral expert Roeland Dietvorst for a high-energy closing keynote that explores how neuroscience and artificial intelligence are reshaping the way we understand human behavior and decision-making.

With a sharp sense of humor and crystal-clear storytelling, Roeland makes complex science accessible – and shows how cutting-edge insights from the brain can lead to smarter, more future-proof strategies. He’ll dive into questions like:

What is consciousness, really? How do our decisions actually take shape? And when might AI surpass human intelligence?

Expect provocative ideas, compelling data, and a fresh look at how we can better lead, innovate, and adapt in a fast-changing world.

Roeland has advised global brands like Meta, Google, Microsoft, IKEA, and Goldman Sachs, and brings both scientific depth and real-world experience to the stage.

The Relevance Group is een Europees netwerk vol gespecialiseerde bedrijven met expertise op het gebied van market research, data science, marketing technology en artificial intelligence (AI). Door verschillende datastromen slim te combineren, analyseren en te vertalen naar actie, helpt The Relevance Group organisaties kansen te benutten en waarde te vergroten in elke fase van de customer journey. Daarmee maken we samen marketing en sales niet alleen effectiever, maar ook relevanter. In de Benelux doen we dat samen met de volgende vier bedrijven: Beautiful Lives, Markteffect, TDA Group en Techonomy.

Maak kennis met The Relevance Group Benelux op het Data & Analytics Congres.