
13 november 2025 | Pakhuis de Zwijger, Amsterdam
English version below
Op donderdag 13 november 2025 organiseert het Data & Insights Network de achtste editie van het Data & Analytics Congres (DAC’25). Dit toonaangevende event brengt ruim 350 professionals uit het data- en AI-domein samen voor een dag vol inspiratie, praktijkverhalen en verbinding.
Van data scientists, engineers en analisten tot consultants, strategen, beleidsmakers en C-level leiders: DAC’25 biedt diepgaande inzichten en praktische handvatten voor iedereen die werkt aan datagedreven impact.
Wat kun je verwachten?
Keynotes van nationale en internationale leiders in data, AI en strategie
Break-outsessies in vier thematische tracks:
– Data Engineering & Data Science
– Business Analytics
– Data & Strategy
– Demo & Tooling
Praktijkcases uit sectoren als overheid, zorg, energie, media, retail en finance
Toepassingen van o.a. GenAI, MLOps, synthetic data, decision intelligence, governance en datavisualisatie
Netwerkmomenten met vakgenoten, sprekers en technologiepartners
Voor wie?
Voor professionals met een hart voor data, technologie en vernieuwing. Denk aan:
data scientists, engineers, analisten, CX-specialisten, consultants, product owners, strategen, teamleiders, beleidsmakers en beslissers uit zowel publieke als private organisaties.
Programma
Het volledige voorlopige programma van DAC’25 vind je hieronder. Houd er rekening mee dat er nog wijzigingen en aanvullingen kunnen plaatsvinden.

The Data & Insights Network proudly presents the eighth edition of the Data & Analytics Conference (DAC’25). On November 13th, more than 350 professionals from the fields of data, AI and digital strategy will gather in the heart of Amsterdam for a full day of insights, inspiration and connection.
From data scientists and engineers to strategists, consultants, policy makers and C-level leaders — DAC’25delivers practical tools and strategic vision for those driving data-powered change.
What to expect
Keynotes from national and international leaders in data, AI and innovation
Breakout sessions across four curated content tracks:
– Data Engineering & Data Science
– Business Analytics
– Data & Strategy
– Demo & Tooling
Real-world use cases from sectors including government, healthcare, energy, media, retail and finance
Applications of Generative AI, MLOps, synthetic data, decision intelligence, data governance and visualisation
Opportunities to connect with peers, speakers and technology providers
Who should attend?
DAC’25 is designed for professionals working with data, AI and digital transformation, including: data scientists, engineers, analysts, consultants, CX specialists, product owners, strategists, team leads, policy advisors and decision-makers — across both public and private sectors.
Program status
Below you’ll find the full preliminary program for DAC’25. Please note that changes and additions may still occur.
Program
8.30 – 9.15 Doors open
9.15 – 9.30 Welcome by chairman Rianne van der Loo
9.30 – 10.10 Keynote GenAI for Analytics
Keynote
Subtheme: GenAI for Analytics
Language: English
VodafoneZiggo’s AgentAssist program supports thousands of customer service employees through generative AI. What started as a pilot has evolved into a structural transformation of how customer interaction is handled. In this session, VodafoneZiggo shares how GenAI has helped improve efficiency, accelerate value delivery, and increase customer satisfaction. Practical insights will show how GenAI solutions were successfully implemented and embedded in daily operations.
Speakers:
Rogier leads the AgentAssist program at VodafoneZiggo.
Hein is responsible for the AI strategy and oversees the deployment of secure, scalable AI innovation.
10.15 – 10.45 Keynote Techonomy
Keynote
Session Description:
Turn your data into your most powerful growth asset! This session explores how to strategically use data to unlock insights and drive real business results. Techonomy shares practical examples of how AI and martech tools are used to personalize marketing, increase customer engagement, and accelerate business growth. Expect a session full of actionable inspiration for anyone looking to make data work harder and smarter.
Core Message:
Use data to drive direct business impact with practical use cases, smart AI tools, and customer-centric activation.
Key Insights:
– Data as a problem solver – don’t treat it as a goal, but as a means to achieve impact
– Relevance is everything – increase success through deeper customer insights
– Hyper-personalization drives results – use advanced AI and martech to scale relevance
Speakers:
Niels – With 7 years of experience at Techonomy, Niels is a specialist in turning data into actionable insights.
Timo – As Business Manager Digital Marketing, Timo bridges marketing, sales, and data to deliver measurable growth.
10.45 – 11.15 Coffee Break
11.15 – 11.45 Break-out Round I
Track: Data Engineering & Science
Subtheme: Machine Learning development life cycle
Voertaal: Nederlands
Spoorcast is een start-up die zich richt op het voorspellen van grondstofprijzen in de FMCG-sector. In deze sessie nemen de sprekers je mee door het hele proces van idee tot werkend platform. Ze laten zien hoe data engineering en machine learning worden gecombineerd om tijdreeksvoorspellingen te realiseren. Aan de hand van de fasen van de ML life cycle tonen ze hoe vanuit een businessbehoefte kan worden gewerkt aan een schaalbaar systeem dat privacyvriendelijk blijft. Je krijgt inzicht in de afwegingen, uitdagingen en oplossingen die komen kijken bij het bouwen van een effectieve en productierijpe forecasting-oplossing.
Sprekers:
Jari Martin is MSc Marketing Analytics and Data Science (MADS) en richt zich bij Cytochrome forecasting (Social Listening/Data Engineering/ML) binnen EFMI.
Jelte Bottema is MSc Theoretische Natuurkunde, met een PhD in Astrofysica en co-founder van Spoorcast.
Track: Business Analytics
Subthema: Privacy-enhancing technologies (PETs)
Voertaal: Nederlands
Het UWV verkent de inzet van synthetische data als oplossing voor het tekort aan geschikte en privacyveilige testdata. In een recente pilot worden realistische datasets gegenereerd die de statistische eigenschappen van echte data behouden, zonder echte persoonsgegevens te gebruiken. De sessie richt zich op een complex scenario met dubbele tijdslijnen, dat in veel praktijksituaties voorkomt. Deze aanpak maakt het mogelijk om realistische tests uit te voeren zonder risico op datalekken, en helpt bij het verbeteren van testprocessen binnen grote publieke organisaties.
Track: Data & Strategy
How do you move from a well-defined data strategy to actual implementation in a complex organization like Schiphol? In this session, Rockfeather and Schiphol share their collaborative approach to translating strategic ambitions into concrete projects, roles, and data-driven decision-making. A compelling real-world case about building data maturity, fostering adoption, and creating lasting impact with data.
Track: Demo & Tooling
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
11.55 – 12.25 Break-out Round II
Track: Data Engineering & Science
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
Track: Business Analytics
Subtheme: Transforming Data into Strategic Decisions
Language: English
In this session, Philips shares how it is building a global analytics ecosystem that turns fragmented data into actionable insights. Going beyond dashboards, the session explores how to embed analytics directly into commercial decision-making through aligned processes, user adoption, and scalable solutions. Real-world examples from Philips’ transformation show how to connect data, governance and strategy to deliver measurable business impact—across functions, markets, and teams.
Speaker:
Satyam Arora is Global Head of Analytics at Philips Personal Health. With over 18 years of experience in finance and analytics, he leads global initiatives that embed data-driven decision-making across the commercial organization. A CFA charterholder, Satyam combines financial expertise with a practical, people-centered approach to analytics leadership.
Track: Data & Strategy
Subtheme: –
Language: English
At Beeld & Geluid, a major transformation is underway. ‘De Schatkamer’ (The Treasure Chamber) is a new platform launching in 2026 that will allow the Dutch public to explore and stream iconic media moments from the largest audiovisual archive in the Netherlands. This session offers a behind-the-scenes look at the technical and strategic decisions driving the project. From rights management and metadata structuring to developing user personas and curating content, the team will share how they are reimagining a professional archive into a meaningful and accessible public experience.
Track: Demo & Tooling
Databricks showcases how their platform is used in healthcare and medical research to bring all relevant data together — from patient records to imaging — and make it actionable with AI. This session demonstrates how real-world applications of generative AI and analytics help improve diagnoses, accelerate research, and enable collaboration between hospitals and research institutions.
With accessible tools and secure data infrastructure, even non-technical users can unlock insights. A practical and inspiring look at how AI supports better decisions in the healthcare domain.
12.25 – 13.30 Lunch sponsored by Tellet
13.30 – 14.00 Break-out Round III
Track: Data Engineering & Science
Language: English
The effectiveness of advertising has been declining over the past decades, and one potential explanation is a drop in advertising creativity. This session presents a machine learning-based method to systematically measure creative distinctiveness in advertisements. Using tools like Vision Transformers (ViT), the researchers developed a scalable and automated approach to assess creative dimensions in over 9,000 Dutch print ads from the automotive sector. The findings show that these AI-derived measures correlate strongly with human judgments and reveal a clear decline in advertising creativity over time.
The session provides insights into how creative variation affects ad effectiveness, offering advertisers a new, data-driven way to evaluate and improve their campaigns. This study demonstrates how AI and ML can supplement or even replace traditional survey-based methods in marketing research.
Speaker:
Evert de Haan is associate professor of marketing at the University of Groningen. His research focuses on digital marketing, data analytics, and customer relationship management, with a particular interest in advertising effectiveness and unstructured data analysis.
Track: Business Analytics
Subtheme: First-party data & scalable architecture
Language: English
Discover how KitchenAid tackled the complexity of fragmented MarTech and advertising data across platforms. In collaboration with MultiMinds, the brand built a centralised first-party data foundation to enable personalised marketing, improve attribution accuracy, and support intelligent forecasting. This case study explores the strategies, tools and architecture that helped transform KitchenAid’s data infrastructure and unlock measurable business impact.
Speakers:
Olivia Hanet is Data & BI Manager at KitchenAid EMEA. With nearly 20 years of experience in digital marketing and analytics, she focuses on turning data vision into tangible results.
Niels Verbeeck is Head of Operations at MultiMinds and a key driver of innovation and client success in data-driven transformation projects.
Track: Data & Strategy
Subtheme: Datamanagement & governance
Language: Nederlands
Waardecreatie met data – of het nu gaat om BI, analytics, data science of AI – is onmogelijk zonder goed datamanagement. In deze korte introductiesessie deelt DAMA NL hun zienswijze op datamanagement aan de hand van het internationaal erkende DAMA DMBOK-framework. Dit raamwerk, stevig geworteld in wetenschap en praktijk, helpt organisaties om grip te krijgen op hun data en daar meer waarde uit te halen. Aan de hand van drie concrete praktijkvoorbeelden (procesoptimalisatie, reporting & analytics, en AI & data) laten de sprekers zien hoe het framework werkt in de echte wereld.
Speaker:
Bas is consultant, trainer en onderzoeker, gespecialiseerd in datamanagement, data-organisatie en digitale transities. Hij heeft diverse organisaties in Europa en de VS begeleid richting datagedreven werken en schreef meerdere boeken over dit thema, waaronder Data Management – A Gentle Introduction.
Track: Demo & Tooling
In this visionary session, Greg Burke (CEO of Tellet) explores the convergence of qualitative and quantitative research—and the future of AI-moderated conversations. Discover how Tellet’s platform enables researchers, consultants and brands to collect deep human insights at scale, by transforming structured surveys into dynamic AI-led interviews. Learn how conversational AI is reshaping the way we understand people, decisions and behavior.
14.10 – 14.40 Break-out Round IV
Track: Data Engineering & Science
Subtheme: –
Language: English
Extended reality (XR) technologies are becoming an integral part of police training in the Netherlands. In this session, the Dutch Police will demonstrate how data and AI are increasingly shaping the way VR is used in learning environments. From realistic interactions with AI-driven virtual characters to the application of learning analytics and dashboards, this talk explores how XR tools are being tested and developed to make training more immersive, measurable, and effective. The speakers will also reflect on the opportunities and risks of using AI in VR, and on the challenges in building frameworks for interpreting and feeding back data to learners in meaningful ways.
Speakers:
Roxy van de Langkruis is project manager for Extended Reality at the Dutch National Police and co-founder of the XR project team. She focuses on embedding XR innovations into complex organizational structures through a research-driven design approach.
Tim Theeboom is a project lead in the XR team of the Dutch Police. He specializes in leadership development and coaching effectiveness, and works on translating learning needs into scalable XR solutions in collaboration with partners like TNO and the Police Academy.
Track: Business Analytics
Subtheme: Decision Intelligence & Advertising Effectiveness
Language: English
Despite the proven link between creative strength and advertising success, the quality of brand campaigns has steadily declined. In this session, DVJ Insights reveals how AI is used at scale to analyze creativity and attention in over 8,500 video ads. By combining AI algorithms with traditional research methods, they uncover what truly drives attention, engagement and effectiveness. With real-world examples and collaborative research with Nielsen, DPG and the University of Groningen, this session demonstrates how AI and human insight together offer a more predictive, evidence-based view on campaign performance.
Speaker:
Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights. With expertise in media, brand strategy and consumer behavior, he helps global and local brands grow through insight-driven communication. He is a board advisor at SWOCC and was named Insights Professional of the Year (MOA, 2021).
Track: Data & Strategy
Subtheme: Digitale transformatie & veranderaanpak
Language: Nederlands
Wat kun je bereiken met ambitieuze datadoelen? In deze sessie deelt Ennatuurlijk hoe zij, midden in de energietransitie, data inzetten om duurzaamheidsdoelen te behalen en waarde te creëren voor klanten. Samen met Digital Power vertellen zij het verhaal achter hun datastrategie: van visie en draagvlak tot het inrichten van een multidisciplinair team en de technische realisatie van een schaalbaar dataplatform. Deze sessie biedt inzichten in de praktische kant van digitale transformatie, en hoe je als organisatie echt stappen maakt van strategie naar uitvoering.
Speakers:
Eric Vanderfeesten is Manager Digital, IT & Data bij Ennatuurlijk en leidt de digitale transitie van de organisatie met oog voor mens, techniek en samenwerking.
Britt van Veen is Analytics Engineer bij Digital Power en werkt aan duurzame data-oplossingen die organisaties helpen om inzichten tastbaar en bruikbaar te maken.
Track: Demo & Tooling
Subtheme: Artificial Intelligence
Language: English
Create smarter surveys with Survalyzer’s new AI Survey Creation Assistant. This session explores how to build structured, efficient, and high-quality questionnaires using AI features fully integrated into the tool. You’ll learn how the assistant helps streamline the research process, from ideation to question phrasing, all within minutes. The session includes a live demonstration and a sneak peek at upcoming AI-powered capabilities.
Speaker:
Leander Pas is Head of Sales at Survalyzer Netherlands. His background in research and technology helps him identify the best use cases and recommend optimal survey solutions for clients across sectors.
14:50 – 15:20 Break-out Round V
Track: Data Engineering & Science
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
Track: Business Analytics
Subtheme: Conversational AI & Customer Activation
Language: English
How do you turn your own data and AI technology into impactful marketing action? In this session, TDA Group shares how brands can use their own research and first-party data in combination with LLMs to gain deeper insights into audience behavior. Through a structured approach, they demonstrate how AI can enrich data, identify patterns, and generate relevant, scalable messaging that aligns with real consumer needs. Discover how analysis, personalization, and automation come together in AI-powered marketing that actually performs.
Speaker:
Fred Boot has over 20 years of experience in data-driven marketing and CX innovation. At TDA Group, he leads projects around LLM implementation, personalization, and activating customer insights through AI. He is co-founder of DDE (Data Decisions Engagement) and father of two daughters.
Track: Data & Strategy
Subtheme: AI-strategie & real-world toepassingen
Language: Nederlands
AI gaat verder dan ChatGPT alleen. In deze sessie laat Datacation zien hoe organisaties vandaag al waarde creëren met AI. Denk aan toepassingen zoals tekstmodellen, optimalisatie en computer vision – altijd afgestemd op de praktijk. Nick deelt lessen uit concrete klantprojecten en legt uit hoe je AI-kansen herkent, vertaalt naar business impact én borgt in een duurzame strategie. Geen toekomstmuziek, maar direct inzetbare inzichten om datagedreven werken écht vorm te geven.
Speaker:
Nick Nuijten is Business Development Manager bij Datacation. Hij helpt organisaties om AI en data in te zetten voor directe bedrijfsimpact. Met zijn achtergrond in data, engagement en marktonderzoek slaat hij bruggen tussen strategie en uitvoering.
Track: Demo/Tooling Masterclass
Subtheme: Processen & automatisering
Language: English
Still spending too much time collecting, checking, and reporting data manually? Then it’s time to embrace data automation. This practical masterclass shows how to eliminate error-prone steps from your processes using the right tools and approach. You’ll learn how automation can increase the speed, reliability, and impact of your work—without long theoretical detours. Expect concrete examples, actionable tips, and ready-to-use insights you can apply the next day.
Speaker:
TBD
15:20 – 15:50 Break
15:50 – 16:20 Break-out Round VI
Track: Data Engineering & Science
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
Track: Business Analytics
In this client-led session, a major FMCG brand shares their real-world experiences with Tellet’s AI-moderated interview platform. What did they learn? What challenges did they face? And what value did AI bring to their research? Go behind the scenes of an innovative qualitative approach and hear what it truly takes to scale human insight—beyond the buzz.
Track: Data & Strategy
How do you organize for data-driven transformation at scale? In this session, Achmea shares insights from its ongoing transformation program, focusing on how the Data & Analytics team contributes to shaping applications and enabling change throughout the organization.
Rather than highlighting a single use case, the session reflects on what it takes to build a sustainable data foundation and drive value across departments — from mindset to tooling, and from vision to implementation.
Track: Demo/Tooling Masterclass
Subtheme: AI & Agents
Language: English
AI is more than just large language models or chatbots. In this technical yet practical session, 4Synergy reveals how Retrieval-Augmented Generation (RAG) and AI Agents form the true core of modern AI systems. You’ll learn how RAG blends search and generation for more accurate, context-aware outputs, and how agents—equipped with memory, planning, and tool access—can carry out autonomous workflows. With real code examples using tools like ChatGPT, LangChain, LangGraph, and CrewAI, this session bridges the gap between concept and implementation.
Speaker:
Gerco Grandia is a seasoned solution architect and co-founder of 4Synergy. With experience across sectors and technologies, he connects business needs with scalable, innovative AI solutions and leads organizations in building future-proof digital capabilities.
16:30 – 17:00 Break-out Round VII
Track: Data Engineering & Science
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
Track: Business Analytics
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
Track: Data & Strategy
Aan de hand van de Rabobank-casus uit de BNW-index 2025 laat YNNO zien hoe data over werkpatronen en gedrag helpt om de impact van AI op werk en werkplekken concreet te maken. De sessie biedt scherpe inzichten in hoe AI en data-analyse bijdragen aan strategisch wendbaar beleid, efficiënte werkomgevingen en mensgericht ontwerp. Verwacht een praktijkgerichte deep-dive vol inspiratie voor iedereen die met datagedreven organisatieontwikkeling bezig is.
Track: Demo & Tooling
The details of this session will be shared soon. Expect a relevant, practice-based contribution around data, AI, or analytics. More information will follow as the program is finalized.
17.10 – 17.50 Keynote
Language: English
What can neuroscience and artificial intelligence teach us about how people really think, feel, and decide? In this energizing keynote, Roeland Dietvorst explores the fascinating interplay between the human brain and emerging technologies. Drawing from cognitive neuroscience, he reveals how unconscious processes, biases, and behavioral data impact decision-making – and how we can harness these insights in AI, strategy, and leadership. With sharp examples and fresh perspectives, Roeland offers a powerful lens on the human side of data in a world that’s evolving faster than ever.
17.50 – 18.00 Closure by chairman Rianne van der Loo
18.00 – 19.00 Drinks & Bites sponsored by Data Consulting Group

Partners Data Analytics Congres
Data Consulting Group (DCG) helpt organisaties om écht waarde te halen uit data. Wij zijn een toonaangevend consultancybureau gespecialiseerd in Data Analytics, Data Science, Data Engineering en AI. Onze consultants combineren diepgaande vakkennis met een scherp gevoel voor wat werkt in de praktijk. Van krachtige dashboards en voorspellende modellen tot complete data-oplossingen en het versnellen van een datagedreven cultuur: wij zorgen voor oplossingen die resultaat opleveren.
We werken voor grote corporates én ambitieuze MKB+ bedrijven die hun datapotentieel willen verzilveren. Met de DCG Academy leiden we professionals op in tooling, methodieken en adviesvaardigheden – zodat data ook binnen de organisatie duurzaam tot bloei komt.
Onze kracht? Een pragmatische aanpak die leidt tot concrete inzichten, slimme acties en zichtbare impact.
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